Zerobarracento selected for Showcase by Altaroma

Zerobarracento presents its SS2021 collection “Knotting the Futurism” @ Altaroma Showcase

ZEROBARRACENTO has been selected for Showcase, a scouting project by Altaroma for new talents and independent brands of Made in Italy, which will take place from 15 to 17 September at the beautiful Palazzo Brancaccio on the occasion of Rome Fashion Week.

Showcase is a show-window for the promotion and internationalization of Italian companies that focuses on creativity, design, innovation and tradition, values that make the Italian Fashion an excellence recognized all over the world. This year it will be possible to follow the event also by connecting to the platform http://digitalrunway.altaroma.it, a decision born from the current health emergency but that will allow to reach a wider audience.

ZEROBARRACENTO will be showcasing, on September 15th, the spring summer 2021 collection “KNOTTING THE FUTURISM”.

A collection created embodying the fundamental values of the brand – 0% waste and gender, 100% traceability, transparency and inclusiveness – and focusing on versatility, modularity and fluidity.

Genderless and timeless pieces with a focus on unstructured shapes designed for a relaxed approach to life. Oversized kimono and multi-layer summer coats with belts are made up in smudgy ECOTEC® denim by Berto, waterproof recycled Newlife™ polyesters by Gruppocinque and precious 100% Bemberg™ fabrics by Gianni Crespi Foderami. The blue lining, trademark of the brand, is a 100% Bemberg™ twill by Brunello. A contemporary convergence of rounded and organic shapes with those that are stiffened and sharp. Minimalistic shapes with pleated constructions and dropped sleeves.

Colour is suggested to be worn singularly, head-to-toe or in simple strata layers with complimentary shades. The patterns are developed with the zero-waste design technique that eliminates textile waste at the design stage (usually, around 15% of textiles go wasted in the production process of fashion clothes).

Focus on transparency and traceability. Design, product development and manufacturing are truly 100% made in Italy, as ingredients are. All the materials are certified, sustainable and produced by companies who are also as committed to responsible innovation as the brand.

A supply chain of excellences that can be discovered on the recently launched WWW.ZEROBARRACENTO.COM website addressed to the contemporary conscious consumer.

Every product is designed to last and to create a strong emotional connection to the person who chooses it, indeed, for the SS2021 decided to make, with the photographer Enzo Bellina, a street-style shooting street with “not models” asking them to choose and personalize their favorite pieces. A concept that is perfectly aligned with the brand DNA: A place outside of gender, age and time.

Credits: © Courtesy of Zerobarracento