Wan Hung Ready To Wear Fall Winter 2018 Shangai

Delving deeper into the sensually of gym culture, Wan Hung debuts his Autumn Winter 2018/19 collection during Shanghai Fashion Week.

Delving deeper into the sensually of gym culture, Wan Hung debuts his Autumn Winter 2018/19 collection during Shanghai Fashion Week.

Taking “Mister Hung”, the office worker meets gym-enthusiast and elevating this to the next chapter. Using intricate performance fabric and smart pattern cutting to create a full range wardrobe that can fit many occasions for a businessman’s lifestyle. Referencing the cult classic film, “The Perks of Being a Wallflower’ Wan captures each stage of growing up, with a developed and progressive product range for the journey of man. With this is mind, Greek philosopher, Epicurus divulges the ‘happiness checklist’ which resonates with Wan Hung during the design process. This includes a mindful simplicity of survival elements from friends, freedom, thought, food, shelter and clothing.

Taking this inspiration, a stage further, Wan Hung adds sports to his own personal happiness checklist, with the overwhelming importance this factor have in a culture-less modern day society. A dreamless life is a dull one, unable to strive towards anything greater or looking towards the future in a positive perspective. With playful designs, Wan Hung allows the wearer to escape the sometimes challenging reality. Wan Hung has partnered Mr. Company for this season, on formal leatherwear to elevate the sophistication of the collection. Unicare have also collaborated with Wan Hung this season, adding a pop of colour seen in the leisurewear footwear range on the runway, both helping bring the complex lifestyle vision together.

Wan Hung was founded in 2014 following designer Wan Hung Cheung’s graduation from Central St Martins, won the prize of Hand & Lock Award (embroidery fashion competition), and experience working with brands including Tom Ford, John Rocha, Simone Rocha and Bernhard Willhelm. Clean-cut tailoring and classic silhouettes, reinvented through textile and print innovation and contemporary flourishes and detailing are at the heart of the Wan Hung brand, speaking to a sophisticated modern urban customer. Wan Hung Cheung, born and raise in Hainan – often described as the Hawaii of China for its year-round holiday weather, coconut palms, gold-sand beaches and inland rainforests. The juxtaposition of Hainan’s natural beauty with the present day urban experience underlies the Wan Hung brand, bringing a piece a paradise into the luxury menswear wardrobe of today.

Credits: © Courtesy of The Lobby London PR