Tommy Hilfiger and @GigiHadid Present #THEGIRL

Gigi Hadid Stars in New Tommy Hilfiger The Girl Perfume Ads

Tommy Hilfiger is pleased to announce the launch of THE GIRL by Tommy Hilfiger, a new eau de toilette and campaign featuring Gigi Hadid, Tommy Hilfiger’s global ambassador for womenswear, accessories and fragrance. Launching as of end July 2016, the new scent is anchored in a dynamic digital campaign, which reflects Gigi’s optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Gigi has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger’s signature “classic American cool” heritage.

“THE GIRL means being true to yourself and having fun while you’re at it. For me, that’s appreciating every moment, laughing at myself and surrounding myself with everything that makes me feel happy“, Gigi Hadid.

Inspired by Hadid’s free-spirited and magnetic personality, THE GIRL by Tommy Hilfiger is crisp and fresh. The scent opens with a burst of green pear, violet leaf and green fig leaves before moving to the heart of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance for its signature finish that captures Hadid’s unique sense of individuality and confidence.

Agency | Laird & Partners
Creative Director | Trey Laird
Photographer | Mikael Jansson
Model | Gigi Hadid

 Credits: © Courtesy of PR Newswire