Riccardo Tisci reunites with acclaimed photographers Nick Knight and Danko Steiner for Burberry’s Fall/Winter 2019 campaign
QUOTES
‘At the core of what we are doing at Burberry is a passion for the house to become an identity and a lifestyle – one that transcends barriers and is inclusive to all. This campaign explores the many facets of British culture and how they coexist. Together, Danko and Nick celebrate the importance of self-expression and identity through their own distinct lenses.’ Riccardo Tisci, Burberry Chief Creative Officer
‘It was Riccardo who had the brilliant idea to shoot the collection by the sea. The result is that these classic silhouettes of his Burberry ladies and gentlemen end up being framed by water. The concept of water came directly from the theme of Burberry’s Tempest show. While the ocean is an enduring, beautiful backdrop for photography, we wanted the sea to play a larger part in the images – water is the source of change and discovery. We wanted our amazing cast to interact with the idea of engaging with a powerful, natural force. I have always believed that the seas and oceans unite us. Riccardo is one of the most loving and funny people I’ve ever met, and his creative thinking always surprises and inspires me. We had such a fun time making these images. I’m so honored to be part of this special project.’ Danko Steiner
‘I love the direction and vision Riccardo has for the new Burberry. There is a genius to his creativity, and it is exciting to watch it unfold before me. I think the combination of Danko Steiner, Joe McKenna, and Riccardo was a perfect storm of ingredients, so just being able to shoot a second campaign with this incredible team was amazing.’ Irina Shayk
‘It has been an absolute pleasure to work with Riccardo and my Burberry family again on another incredible campaign. It was a real contrast to my first Burberry campaign, from the location to the styling and the collection. I have nothing but admiration for Riccardo and what he has achieved with this collection and I was so proud and honoured to be a part of this show, my first for Burberry! I think it really speaks to the different perspectives and personalities in the world today, and I feel I can really connect with it on a personal level. This part of the collection spoke to my lady-like side – it’s more formal but incredibly beautiful and intricate. It’s also intensely feminine. Danko is amazing at what he does and it was a real honour to work with him for the first time. Working alongside an incredible cast, in an unforgettable location was a time that I will cherish. The concept of the water and how it plays into the campaign is truly beautiful.’ Gigi Hadid
‘This project is so cool. I remember them telling me the idea of us being in the ocean on set, and I was crazy excited! I mean, you can’t normally say that you’ve shot a campaign that makes you look like you’re standing on water. The concept was very innovative and creative! I’m also so excited to be joining a cast of the most incredible girls. I adore Riccardo, not only is he the sweetest and kindest person, I feel like he has given me one the biggest opportunities of my career so far – by bringing me to the Met earlier this year, and also by including me in the Burberry campaigns. I admire him so much as a designer. I love being on set with him, I appreciate his knowledge and how he knows exactly what he wants. He’s patient, calm, cool and most importantly funny!’ Fran Summers
‘I think Ricardo has done a wonderful job at creating a brand that is inclusive and relevant for people of all ages.’ Freja Beha Erichsen
‘The fact that I was able to work with Riccardo again was so exciting and amazing. Every moment of the shoot was fun. To be cast in this campaign, felt like a personal gift from him to me, I was so in awe of the entire process. Any project I work with him on, he always finds a way to make me feel included in the process.’ Sora Choi
‘I am always excited about meeting new people and being in different kind of environments, and this shoot was definitely different! Everyone was so committed to, and passionate about, the project and I was really excited and proud to be a part of it. Riccardo is such a creative – I got to see him in his element and it was really inspiring.’ Finn Rosseel
‘We wanted to break the idea of models posing and looking perfect and show a more real and unmanipulated vision. I feel we focused on the raw and unpolished energy of youth. It reflects the many different viewpoints that are available to everybody through social media. It seems our whole lives are screen-based now, with images available on every surface around us – from our phones and laptops to digital billboards. The casting, as always, was very important as our overall aesthetic was very young, raw and natural – we wanted it to look like they could have shot the campaign themselves. With the culture of the selfie and how images proliferate through social media, young people provide their own outlets and platforms rather than looking to centralised media outlets.’ Nick Knight
‘It’s an honour being the face of this campaign alongside the entire cast and creative team. It’s doesn’t feel like work! Not only did I get to walk the show, but I closed it and then I got to shoot the campaign. I feel fully included in the creative process. I’ve seen the full steps of the collection, from being shown on the runway to being shot in print. It’s so inspiring and exciting.’ He Cong
‘I enjoy how Riccardo’s Tempest collection was created with the intention to be ‘including not excluding’. The fact that I’m young and involved with such a grown-up industry, can be daunting. However, to know Riccardo has young people like me in mind, makes me feel much more connected to this collection, the brand and what it stands for. What really stood out to me while shooting this campaign, was the way in which everyone on set allowed the models to be themselves. As well as being navigated through the environment, the whole team and Riccardo really allowed us to show our individual personalities when portraying this collection.’ Anna Ross
‘This was my first experience shooting a campaign, and it was incredible to do so with such an iconic global brand like Burberry. Riccardo and I have never worked together other than on the last show, which is what made it so interesting. Seeing the journey develop from fittings to the campaign and seeing the project come together as a whole was super exciting!’ Kacie Hall
‘The embracing of diversity in race, nationality and personality has made it not only exciting to be part of this project, but a joy as well. This project was bigger than me as a person. It sure did pave the way for a girl like me to pursue my dreams and feel confident with fashion. The warm acceptance that I received, despite being new to the Burberry family, enabled me to experience each and every one of the shoots as a stand out moment in my life. Being able to work alongside iconic individuals such as Riccardo, Nick Knight and Joe McKenna brought out the best in me.’ Mammina Aker
‘The thing that made me most excited about being a part of the project was the ability and opportunity to work with such amazing and talented people. I was absolutely fascinated with the creative process and being able to watch how such a big production runs. Having the opportunity to work with such talented people like Nick Knight and Joe McKenna was something I never thought would happen. One could only aspire to be as passionate and hardworking as everyone who played a part in campaign. The thing that made the set so special and memorable were the people on it. From the styling, hair and make-up, to photography, everyone played a part in making it happen. The drive and passion on set was so strong and everyone was so excited and hard working.’ Shayna McNeill
‘My favourite part about this project was meeting different models from around the world, and all the fun we had on set! Overall, what I loved most about this shoot was that there was barely any ‘script’, we were given the clothes and could pose as we wished. The campaign captured the true spirit of being ourselves.’ Benji Arvay
‘I feel so excited to be a part of this campaign. It truly reflects the kind of person I am – I dare to try new things, be bold and expressive and I think the collection really represents a young attitude and lifestyle. The concept of the campaign was a really cool idea and it really resonates with the younger generation. It’s so common for us to watch other people / be watched nowadays through modern technology, so I thought it was really great to play on that element in the campaign. Working with Riccardo was great, I felt very respected and inspired by him and he encouraged me to act in my own way throughout the entire shoot.’ Xie Yunpeng
Burberry Chief Creative Officer | Riccardo Tisci
Photographer/Director | Danko Steiner
Models | Gigi Hadid, Sora Choi, Irina Shayk, Freja Beha Erichsen, Maxwell Annoh, Finn Rosseel and Fran Summers
Stylist | Joe McKenna
Credits: © Courtesy of Burberry
