The Island Within: Massimo Dutti unveils Fall ’18 Campaign

Massimo Dutti Fall 2018 Men’s Ad Campaign

Massimo Dutti escapes to “The Island Within” for its fall-winter 2018 campaign. The season unfolds with a series of cinematic scenes. First, Massimo Dutti reunites with model Hugo Sauzay.

Directed by Mikael Jansson, the French model joins Paul Hameline and Magnus Østergaard. Stylist Geraldine Saglio is tasked with styling the trio. They embrace a sophisticated ease in classic menswear from Massimo Dutti. Key items include ribbed sweaters, pleated trousers, and tailored coats.

Agency: The Style Council
Photographer / Director: Mikael Jansson
Director of Photography: Hampus Nordenson
Models: Paul Hameline, Hugo Sauzay, Magnus Ostergaard
Stylist: Geraldine Saglio
Hair: Rudi Lewis
Makeup: Mark Carrasquillo
Movement Director: Eric Christison
Production: Mamma Team
Music: Menke ‘Moln’ (alva noto remodel)