Philipp Plein | The Modern West: a vision of country flair
Philipp Plein, the renowned luxury fashion house, took Milan Fashion Week by storm to debut their iconic FW25 Collection.
This show returns to ‘The Plein Hotel’ in Milan for the second time on the womenswear schedule. The brand hosted a bold, brave catwalk that radiated modern country energy within the Fall Winter 2025 Collection. The show was topped off by a mega performance by the legend, Busta Rhymes, the Plein-perfect way to end the PHILIPP PLEIN show.
Philipp Plein showcased the collection in the iconic Plein Hotel, a venue that is the perfect frame for his creativity, a location set to disrupt the industry, further advancing eclectic style. The runway traipsed through the notable spaces throughout the Plein Hotel. As his brainchild, and in everything he ventures into, it makes a striking first impression and is the perfect setting for the Fashion House’s first men’s show, a legendary venue for an inspiring show.
The FW25 collection has taken inspiration from the Wild West highlighting the brand’s daring style and vision of modernity. This season, the collection takes Cowboy Couture to a new level, embracing style that remains casual yet playful during the day whilst being elevated and bold throughout the evening wear.
As notable as it is in true cowboy style, a highlight from the FW25 Collection is, is the brands signature Denim. The iconic country-classic, the blue denim jean, is paired with oversized denim shirts and striking overcoats where the remnants of the classic jean radiates throughout the season.
Pops of nostalgia are implemented through the use of the retro-American Flag, patterned into garments, enhancing the statement that PHILIPP PLEIN is known for. Mirrored across the collection is the brands understanding of dramatic luxury embedded into the country chic collection. Clean tailoring is met with rich hues of red, vibrant greens and blues, creating a trail ablaze for the runway.
The highlight of the season is the dazzling eveningwear, where each look is a testament to the brands versatility. Evening gowns are sleek and sultry, emblazoned in bold colors that radiate the iconic energy of the brand. Darker shades are used to polish off the men’s and women’s eveningwear, curating a cohesive array of looks fit for a modern Western.
Accessories consisted of Route 66-esque cowboy hats, roadtrip-worthy bags set to carry life from one state to the next and an array of shoes ranging from iconic red leather knee-high boots, utilitarian combat boots and the all American-classic sneaker.
The season showcased 51 Looks, including a mix of womenswear and menswear. Plein is making it official that fashion is for all offering a comprehensive selection for fashion enthusiasts of all genders.
The garments emphasized the dramatic flare that the brand is renowned for, where the season takes a journey throughout the West, for the contemporary cowboy embracing life.
Credits: © Courtesy of Purple PR
