Maison Margiela presents the Artisanal Co-Ed Collection for Autumn-Winter 2020. Creative director John Galliano detects a desire for transparency: a new consciousness clarified by the illumination of the creative process and the human values it represents. Through the format of film, the Artisanal practice is captured by image-maker Nick Knight.
Hope, heroism, hedonism. Constrained at the mercy of nature, resourcefulness becomes a force of vigour. For the Autumn-Winter 2020 Artisanal collection, Maison Margiela empowers our collective moment of resurgence by reinforcing its own ethics.
Creative director John Galliano detects in times of uncertainty a desire for transparency: a new consciousness clarified by the illumination of the creative process and the human values it represents. Through the voyeuristic format of film, image-maker Nick Knight captures the euphoria and melancholia of the genderless artisanal practice. It unravels through the grammar of the thriller in a narrative story under the acronymic title of S.W.A.L.K.”
CREATIVE DIRECTOR John Galliano
S.W.A.L.K.
BASED ON AN ORIGINAL IDEA BY John Galliano
DIRECTED BY Nick Knight for SHOWstudio
Fashion and Millinery: Maison Margiela Artisanal Co-ed Collection A/W 20
Model: Anton Engbrox @ Marilyn Agency; Hannah Motler @ Premier Models; Leon Dame @ TIAD; Malick Bodian @ Success Models; Niki Elisabeth Geux @ Premium Paris, Skarla Ali @ Select Paris; Binta Ba @ New Madison Agency
Artistic Image Director: Alexis Roche
Styling: Olivier Rizzo
Casting: Jess Hallett @ Streeters
Make Up Artist: Pat McGrath @ Streeters
Hair Stylist: Eugene Souleiman @ Streeters
Manicurist: Jennie Nippard
Movement Director: Pat Boguslawski @ Streeters
Filmed by: Nick Knight & Myles Henrik Hall
Edited by: Raquel Couceiro & Myles Henrik Hall
Content Editor: Calum Knight
Set Designer: Andy Tomlinson @ Streeters
Orchestration and «The Sound of Couture» specially created by Jeremy Healy and Tom Linden
Sound Design & Musical Arrangement: Jeremy Healy @ Dexnfx
Sound Editor: Cheekypaul
Music Production: Tom Linden
Writer: Kier-La Janisse
Motion Graphics Director: Paul Herthington
Motion Graphics Designer: Nick Merdasi & Zachery Mayne
Post Production: Loic Maes
Special appearance: Princess Julia
A special thanks to the Artisanal team, the Artisanal Atelier and Maison Margiela.
© Maison Margiela
