Louis Vuitton unveils its 2024 Holiday Campaign: an enchanted Carousel Adventure

Louis Vuitton invites you to embark on a magical adventure with its latest Holiday campaign, centered around an enchanted carousel ride. Set against a breathtaking snowy landscape, the carousel awaits jubilant revelers, transporting them on a captivating journey across dreamlike scenes, celebrating the spirit of travel dear to Louis Vuitton and the joy of the Holiday season for all.

As riders board the carousel, adorned with intricately crafted animal figures, they are whisked away on a wondrous flight. Soaring over snow-capped mountain peaks, floating through fanciful cloudscapes, skimming calm seas, and gliding past illuminated city skylines, the journey – subtly inspired by moments and locations dear to Louis Vuitton this past year – culminates in a festive firework display over the iconic Place Vendôme in Paris. Laughter and smiles abound as passengers embrace the dreamlike ride, Louis Vuitton’s iconic designs forever in tow. The campaign is a testament to the House’s travel heritage and its dedication to creating magical holiday moments.

This Holiday season, Louis Vuitton captures the essence of togetherness, the thrill of discovery, and the allure of over 170 years of timeless creations.

The campaign highlights a selection of products spanning the Louis Vuitton’s universes, including elegant ready-to-wear, iconic leather goods, travel accessories, fine jewelry and hard sided creations – a showcase for the most discerning of gift-givers as 2024 comes to a celebratory close.

The campaign will be revealed on Louis Vuitton social channels from 12th November 2024.

Louis Vuitton Holiday Activations
To bring the magic of the Holiday season to life, Louis Vuitton will be hosting a number of physical carousel activations in select cities worldwide. Visitors can experience the enchantment firsthand and immerse themselves in the merry atmosphere, stepping aboard the carousel on their own festive ride.
In addition to Louis Vuitton window displays around the world, now transformed to reflect this jubilant holiday campaign, the House will also launch a carousel AR filter on Instagram and a Holiday e-card service from the end of November on Louisvuitton.com for visitors to share the festive spirit with their nearest and dearest.

Carousel placements:
* Wynn Palace (Macau): December 10th to February 9th
*Shanghai, Louis Vuitton Qiantan Taikoo Li (China): November 20th to January 19th
*Hangzhou, Hangzhou Tower Shopping City (China): November 20th to January 19th
*Yokohama, Yokohama Museum of Art (Japan): November 29th to December 25th
*Paris, Place Vendôme (France): November 30th to January 1st

Credits: © Courtesy of Louis Vuitton