Nicolas Ghesquière pursues an exploration that caps ten years of creativity at Louis Vuitton and this season presents the Prefall 2024 collection with a new Voyager show in Shanghai.
Echoes of earlier designs punctuate a decade in fashion, reflecting the roots of a noble French fashion House and the distinctive emblems that make it unique. Today, they are renewed with unbridled freedom of tone and form. An exuberance of colour and joyfulness salutes the tremendous stylistic vitality of China’s youth, and for this collection the House teamed up with the young contemporary artist Sun Yitian, whose charming, figurative bestiary enlivens contrasted silhouettes. Short confronts long. At times they unite, conjoining refinement and audacity. Oppositional prints make for happy marriages. Classicism goes tangential, giving outfits a charming zeal.
In this fast-paced collection, accessories punctuate the narrative, recounting in their own way the innovative saga behind the great trunk-maker. The Petite Malle, the Twist, the OnTheGo, the Diane, the Loop, the Side Trunk, the Atlantis, the Noé, the Cannes, and the Camera Box — as well as the Capucines and the Dauphine — open fresh chapters and return in flexible versions. Meanwhile, the Slim Trunk joins the illustrious ranks of the Maison’s bags, timeless witnesses of a long history that continues to unfold.
The Prefall 2024 collection is being presented at the Long Museum, which was founded by husband-and-wife collectors Mr. Liu Yiqian and Ms. Wang Wei, and is named for its elongated funnel shape. The largest private museum in China, it holds the country’s richest collection, including traditional, modern and contemporary Chinese art, Chinese revolutionary art, and contemporary works from Asia, Europe and the United States.
SOUNDTRACK –
“BAD KISS N DREAMS (LV EXTENDED VERSION)” by CHU.W, with the participation of Woodkid Music
HAIR – Duffy @duffy_duffy
MAKE UP – Pat MacGrath @patmcgrathreal
IMAGES :
Looks Pictures – Giovanni Giannoni @giovanni_giannoni_photo
Details & Finale Pictures – Li Tao
Scenography Pictures – Chen Hao