Awakened Hands, Awakened Minds. The new #LVHighJewelry Collection by Francesca Amfitheatrof melds luxury craftsmanship with the innovative spirit of 19th century France — embodied by Louis Vuitton House Ambassador Ana De Armas.
Louis Vuitton is proud to reveal its latest campaign for the Awakened Hands, Awakened Minds High Jewelry collection starring House Ambassador, Ana de Armas.
Lensed by Sølve Sundsbø, de Armas is captured in her second High Jewelry campaign for the Maison wearing this visually striking collection in a series of paired back yet powerful portrait-style visuals.
The new collection, designed by Francesca Amfitheatrof, Louis Vuitton‘s Artistic Director of Watches and Jewelry, transports us back to 19th century France — a moment of blossoming for craftsmanship and innovation – where not only would the iconic Eiffel Tower find its form, but a young Louis Vuitton would launch his namesake business.
Awakened Hands, Awakened Minds celebrates the mastery and ingenuity of the period; a collection which mirrors the era’s growth in sophistication and savoir-faire. Comprising 220 exclusive pieces divided into 13 distinct themes, Awakened Hands, Awakened Minds is the sixth high jewelry collection created by Francesca Amfitheatrof for Louis Vuitton.
The Awakened Hands, Awakened Minds campaign will be revealed on Louis Vuitton social channels from 13th June and in print insertions globally starting from 22nd June.
© Sølve Sundsbø @solvesundsbostudio
Credits: © Courtesy of Louis Vuitton Italia
