Dior presents the new Lady Dior campaign embodied by JISOO

Dior Global Ambassador JISOO redefines elegance as the new face of Lady Dior, enhancing it with Maria Grazia Chiuri’s matching looks into an alluring canvas.

An iconic object of desire and a singular signature of Dior elegance, the story of the Lady Dior‘s extraordinary destiny is continually written with its reinventions. Season after season, Maria Grazia Chiuri celebrates and revisits its refined design through marvelous reinterpretations, magnifying its eternal character.

This symbol of excellence is now spotlighted in an exclusive new campaign featuring JISOO, Dior’s ambassador for fashion and beauty.

Magnetic, vibrant, infinitely alive, the shots by Bibi Borthwick stage the artist in a minimalist setting, producing striking effects of contrast that play on the intensity of black and white, and further underline her unique aura. Embodying an assertive, plural feminine modernity – between power, delicacy and sensitivity – the South Korean singer and actress reveals herself with a spontaneous approach to the photographer’s lens.

In this series of graceful images suffused with rock vibes, the star wears different versions of the Lady Dior, reflecting the many facets of this timeless bag. The quintessence of the Dior spirit and the Ateliers’ exceptional expertise, it encapsulates the House’s essential codes. Its sumptuous leather, adorned with the emblematic cannage motif, exalts its architectural lines, topped by subtly curved handles. Its graphic silhouette is enhanced by meticulously thought-out details, such as the “DIOR” charms – a tribute to the founding couturier’s talismans – which punctuate its allure with a final, distinctive touch.

A style statement, a manifesto, an ode to self-expression through the prism of couture, art and creative passion.

Credits: © Courtesy of Christian Dior Couture