Gucci Flora Fragrance Spring 2020 Campaign by Pierre et Gilles 

Celebrating the Gucci Flora fragrance with a new campaign captured by the artistic duo Pierre et Gilles.

Paying homage to the nuances of the color lavender, a new limited-edition GUCCI Flora Gorgeous Gardenia bottle design encapsulates the intensely feminine fragrance, combining the lightness of the gardenia’s first blossom and the richness of its flower in full bloom.

A collectable piece paying homage to the nuances of the color lavender, the limited edition Gucci Flora Gorgeous Gardenia eau de toilette is inspired by the untamed beauty found in nature at springtime. Opening with a prelude of Red Berries, the scent reveals an opulent floral heart. The plushness of White Gardenia petals is enhanced by the warmth of Frangipani flower and underlaid by the delectable aroma of Patchouli and Brown sugar.

The scent is presented in a limited edition lavender painted hexagonal-shaped bottle, offset by black Gucci lettering and a refined narrow black bow. The fragrance is presented in colorful packaging highlighting flora and fauna from the House’s famed Flora print, originally designed by artist Vittorio Accornero in the 1960s.

Captured by Pierre et Gilles referencing art history and pop culture, the artistic duo has created a fantastical setting to celebrate the Gucci Flora fragrance.

Gucci Creative Director | Alessandro Michele
Art Direction | Christopher Simmonds
Art & Photography | Pierre et Gilles
Additional Photography | Anton Gottlob
Model | Unia
Makeup | Thomas de Kluyver & Lauren Reynolds
Hair | Alex Brownsell
Videographers | Jeremy Valender & Mark Acgee