Edie Campbell fronts Bally’s Autumn Winter 2018 Campaign

Edie Campbell stars in the Bally Autumn Winter 2018 campaign, shot by Colin Dodgson.

Remaining true to the spirit of a bygone era English supermodel Edie Campbell is joined by China’s Wang Chen Ming in Bally’s charmingly nostalgic autumn winter campaign.

Carried away amidst a daydream, the campaign solidifies the Swiss brand’s refined sportswear aesthetic with a modern take on luxury.

Shot in the English countryside by American photographer Colin Dodgson with art direction by Ben Kelway, the subtly captured narrative of everyday existence results in an unassumingly powerful campaign in which Bally’s authentic heritage and contemporary product take prominence.

Francesca Burns adds her elevated and individual twist to the styling in this atmospheric portrayal of a late 70s summer evening. The campaign will launch globally on 12 July with a robust digital and social media strategy.

Credits: © Courtesy of Bally PR