Dior unveils the Dior Toujours Bag in a unique vertical variation

Heritage takes a step skyward in the Dior Toujours vertical redesign, unveiling a new dimension of everyday luxury imbued with timeless allure, designed by Maria Grazia Chiuri for #DiorCruise 2025.

A symbol of the House’s heritage, the Dior Toujours – dreamed up by Maria Grazia Chiuri – is adorned with the macrocannage motif, sublimated by delicate, refined finishing touches, such as the “D, I, O, R” charms recalling the founding-couturier’s cherished fetish for the endearing gris-gris.

For the new season, this must-have is reinvented in an unprecedented vertical version, distinguished by its ingenious clasp evoking the “CD” signature.

An essential object of desire inviting freedom and movement, it features rounded handles and an adjustable, removable strap, offering both hand and shoulder carrying, sophisticated or more casual. Available in black and powder beige for the medium size, and in candy light pink, latte Dior and grey stone for the small format, this exceptional bag embodies the creative passion of the Ateliers. An outstanding accessory reflecting Dior’s resolutely contemporary spirit, to discover in boutiques now.

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Credits: © Courtesy of Christian Dior Press