Dior presents the Summer 2024 Advertising Campaign

For the Summer 2024 campaign, classical Dior style has been reimagined in a marrying of masculine elegance and couture spirit.

For the Summer 2024 Collection, celebrating his five years at Dior, Kim Jones combines his personal inspirations with those of the house’s previous artistic directors. The Dior style is reinvented in a fusion of masculine elegance and couture spirit: a virtuoso symbiosis spotlighted in Rafael Pavarotti‘s photographs.

Revealing a dreamlike, evanescent setting, with bright shades of blue, green, yellow, orange and pink, these images echo the garden of ‘hommes fleurs’ evoked during the show, between sobriety and extravagance. Joining the forces of heritage and subversion, the art of tailoring embraces, with quintessential excellence, Dior’s iconic codes and modernity, from the New Look to new wave. Tweed, a fabric dear to Monsieur Dior, embellishes, by turns, jackets, shirts and pants while the graphic lines of cannage are deployed notably on bags, such as the Dior charm.

A symbolic signature that also enhances quilted leather shoes, including the Dior buffalo loafers. A multi-faceted tribute transcending the boundaries of space and time, in the name of creative passion and freedom.

Images: © Rafael Pavarotti @rafaelpavarotti_

ART DIRECTION: RONNIE COOKE NEWHOUSE @ronnie.cooke.newhouse
FILM DIRECTOR: ALEXANDRE SILBERSTEIN @alexandresilberstein
STYLIST: MELANIE WARD @themelanieward
MAKE UP ARTIST: PETER PHILIPS @peterphilipsmakeup
HAIR STYLIST: BENJAMIN MULLER @benjaminmullerhair
MODELS: @emiledanckaert @SUCCESS, @awwal_adeoti @NEWMADISON, YOUNGHOON CHUN @SELECT, VIKTOR KROHM @TIAD, @dara__gueye @NEWMADISON

Credits: © Courtesy of Christian Dior Couture