Aesthetic activation. Shown on the Paris runway on Tuesday, Dior Spring-Summer 2025 by Maria Grazia Chiuri aligns fashion with athleticism and the freedom offered by sports clothing, revealing modern-day Amazons in a scenography by artist SAGG Napoli.
Maria Grazia Chiuri‘s objective for this Dior Spring-Summer 2025 Ready-Wear Collection is to recapitulate the meaning of the garment, as if each model has been given the chance to speak and reveal the work preceding its own construction.
The Creative Director aims to push back the boundaries between the oeuvre itself and the artistic process, to emphasize the relationship connecting the body and what dresses it, between intention and function. With this in mind, she has assembled and reinterpreted cuts from the archives, starting with the Amazone dress dreamed up by Christian Dior for autumn-winter 1951-1952, which takes her to this legendary figure, known for her strength of spirit, a reference point for the notion of an autonomous, courageous femininity.
Combining plural influences, the silhouettes are resolutely graphic, and dare all contrasts: checks, and horizontal or vertical lines celebrate the Miss Dior logo, elongated to the extreme. White shirts are paired with black skirts, pants and dresses, declaring their character in this interplay of duality(ies). The embroidery provides a profusion of shimmering metallic punctuations. Jersey notably accompanies sports shirts, either simple or enhanced with shiny embellishments.
Revealed at the heart of a captivating, immersive installation, an art project specially conceived and thought up by SAGG Napoli, the Dior looks radiate the assertive power of women.
Credits: © Courtesy of Christian Dior Couture
