Dior Spring 2020 Ad Campaign

Dior Creative Director Maria Grazia Chiuri, in collaboration with photographer Brigitte Niedermair, present an Ad Campaign for the fashion house’s Spring 2020 ready-to-wear collection.

Dior is proud to present the ad campaign for the spring-summer 2020 ready-to-wear collection by Maria Grazia Chiuri, inspired by the harmony of nature.

Through the lens of Brigitte Niedermair, models Selena Forrest and Ruth Bell embody the committed spirit of the Creative Director’s creations.

A veritable ode to gardens and the beauty of their diversity, this captivating, summery series of images showcases the codes of the collection, from tie-dye ensembles to reinterpretations of the Bar suit. Evoking treasures preserved in a herbarium, wild flowers are delicately embroidered onto looks, like a passionate manifesto to elegance à la Dior, punctuated with precious accessories with a couture spirit.

Dior Creative Director: Maria Grazia Chiuri
Photographer: Brigitte Niedermair
Models: Selena Forrest, Ruth Bell

© Courtesy of Christian Dior Couture Pr