Dior Pop Up Store in Cortina d’Ampezzo, Italy.

Dior presents its Pop-Up Store at Cortina d’Ampezzo, Italy.

In the heart of the Italian ski resort of Cortina d’Ampezzo, Dior will unveil an exclusive pop-up store done in Christmas colors and showcasing the 2020 Cruise collection designed by Maria Grazia Chiuri.

Facades featuring baobabs — African emblems and symbols of eternity — appear in blue and gold, like an invitation to experience magic and enter a world of dreams.

Inside, a hypnotic camouflage motif in midnight blue or khaki illuminates ready-to-wear, leather goods, accessories and shoes. As a final surprise, the ABCDior service makes it possible to customize selected pieces.

Discover a new wonderland in tribute to beauty and the plurality of cultures starting on December 6^th.

Photo ©Kristen Pelou

© Courtesy of Christian Dior Couture Pr