A new Dior pop-up store in Cortina

Dior presents a new Dior pop-up store in Cortina

In the heart of the resort of Cortina d’Ampezzo, Italy, the House of Dior unveiled a store* in the colors of Christmas.

In a contemporary atmosphere sublimating the codes of 30 avenue Montaigne, the Dior Bobby, Dior Caro and Lady Dior bags, revisited in woolly skin, were displayed alongside a series of ready-to-wear and accessories from the 2021 cruise collection – created by Maria Grazia Chiuri, the Creative Director of Dior’s women’s collections.

Among these objects of desire are the hypnotic effects of Tie & Dior, the iconic Dior Oblique motifs and the bewitching Dior in Lights designs that dress the must-have Lady Dior and Dior Book Tote.

For men, there is the Ski Capsule line of clothes, skis, and snowboards designed by Kim Jones, the Artistic Director of men’s collections, in close collaboration with the brands Descente, AK SKI and POC. A fairy-tale invitation to escape in an enchanting decor to discover now.

*Located in the historical Franz Kraler boutique, for the second year in this exceptional destination

Credits: © Courtesy of Christian Dior Couture