Dior Icons Advertising Campaign with Robert Pattinson

Dior presents the Dior Icons Advertising Campaign with Robert Pattinson

With the Dior Icons capsule, Kim Jones continues to reinvent the vocabulary of the house’s menswear identity, dreaming up a timeless neo-wardrobe. A fusion of virtuosity, staged at the heart of an outstanding Campaign embodied by Dior Ambassador Robert Pattinson.

Both pared-down and sophisticated, the shots reveal the refinement of the noble materials and unique cuts of these exceptional models. In a decor aglow with pale hues, the actor sports wide-leg pants and long, structured coats. The various silhouettes also feature cashmere sweaters, silk-blend shirts and harrington-shaped jackets.

Promising an irresistibly urban allure, backpacks and weekenders are dressed in the New Dior gravity leather – shown here in beige – on which a maxi version of the Dior Oblique signature motif unfurls. This ultra-desirable combination can additionally be found on the B33 Sneakers with their powerfully contemporary curves, for a look at once assertive and casual. The quintessence of Dior Style.

PHOTOGRAPHER: ALASDAIR MCLELLAN @alasdairmclellan
ART DIRECTION: RONNIE COOKE NEWHOUSE @ronnie.cooke.newhouse
FILM DIRECTOR: ALASDAIR MCLELLAN @alasdairmclellan
SET DESIGN: ALEX BOCK @alexanderbockstudio
STYLIST: MELANIE WARD @themelanieward
MAKE UP ARTIST: LYNSEY ALEXANDER @lynseyalexander
HAIR STYLIST: ANTHONY TURNER @anthonyturnerhair
TALENT: ROBERT PATTINSON

Credits: © Courtesy of Christian Dior Couture