Dior presents spectacular decorations sublimating the iconic 30 Montaigne for the Holiday Season
As the festivities approach, and starting November 15, Dior’s historic address will be illuminated with dazzling animations reflecting the fabulous odyssey of Dior, where unique heritage and fascinating innovations converge.
Like an invitation to dream and escape, the façade of 30 Montaigne is adorned with cheerful cuckoo clocks; a bewitching atmosphere, magnified by a thousand and one sparkles. These spellbinding installations highlight some of the most iconic Parisian landmarks, alongside timeless Dior codes – from the lucky star to the emblematic Bar suit via the must-have Lady Dior and Saddle bags. Every evening, these precious symbols magically come to life in a celestial choreography.
Odes to the art of the miniature, captivating tableaux embellish the window displays, transforming them into little theaters of the marvelous, infusing all the House’s universes with a spirit of enthrallment. An incredible sonic adventure accompanies irresistible sketches retracing the extraordinary destiny of Dior from past to present: Christian Dior’s childhood in Granville, the triumphant revolution of the New Look, the tremendous effervescence of the shows and the secret behind-the-scenes, the founding of La Galerie Dior and the multiple reinventions of signature creations.
These stories are revealed through snow globes and delicate trinket boxes dappled with exceptional models – from ready-to-wear to jewelry; a celebration of the passion for excellence perpetuated by the Ateliers.
These bewitching settings feature recycled decorations from Dior’s Carousel of Dreams at Saks – an enchantment deployed last year on the front and interior of the New York department store. Multiple tributes to the refinement of couture and Dior elegance, stretching the limits of imagination more than ever. Inside, unicorns, lions, shamrocks, corals and seahorses poetically enhance the space; fantastically oneiric creatures evoking the Dior Around The World, Millefiori Unicorn and Dior Cabinet de la Mer motifs from the Dior cruise 2025 collection thought up by Maria Grazia Chiuri. As an ultimate surprise, an ephemeral café offers visitors an extraordinary gourmet interlude in the fittingly named winter garden.
An unparalleled experience, promising moments imbued with pleasure, emotions and the joy of sharing.
Façade Christmas 30 Montaigne © Kristen Pelou
Credits: © Courtesy of Dior Press
