Dior presents Dior Gold House, an exceptional concept store in the heart of Bangkok

On December 8, the House opens an unprecedented concept store in Bangkok’s Ploenchit district. Named Dior Gold House, this unique location will evolve with the seasons and collections, and constitutes an extraordinary stopover on the “Dior Around the World” odyssey.

Merging cultures and savoir-faire, Dior Gold House invites visitors to a bewitching immersion in a reinvented “kingdom of dreams”. As a wonderful preamble, its spectacular structure reproduces the façade of the townhouse at 30, avenue Montaigne. Set amidst paradisiacal gardens where a profusion of botanical references flourish, this new space for all things possible is adorned entirely in gold, Dior’s eternal code.

Indoors, the House’s different universes unfold, from Maria Grazia Chiuri’s ready-to-wear to Kim Jones’ menswear, along with jewelry and the Dior Maison lines devoted to tableware. The atmosphere is refined, ultra-contemporary, punctuated with works signed by several emblematic Thai artists.

As an exquisite interlude, Café Dior by Mauro Colagreco offers a delicate pause suffused with delectable elegance and delights. An exceptional setting for the three-starred Chef, who composes a delicious score for a sweet menu.

An unparalleled address, where Dior’s creative effervescence is expressed more than ever.

Bangkok Facade & Scenography © Goose Studio

Credits: © Courtesy of Dior Press