Dior Cruise 2025 Ad Campaign

Dior presents the Campaign for the Dior cruise 2025 Collection

Resounding like an ode to the symbols of Scotland, the Dior cruise 2025 collection – dreamed up by Maria Grazia Chiuri – showcases its plural history and the excellence of its ancestral savoir-faire.

Inhabited by a rebellious soul and the beauty and resilience of Mary Stuart, the silhouettes are revealed through Brigitte Niedermair‘s powerful, poetic shots. In an interplay of light and shadow, at the heart of a gilded setting distinguished by the verdant splendors of the Scottish countryside, the models embody a defiant, triumphant femininity, between Gothic romanticism and irresistibly punk impulsiveness.

Renaissance influences are brought to life in taffeta ball skirts, voluminous trains and dresses sublimated by a profusion of precious embroidery.

A marvelous guiding thread celebrating the eternal kilt, tartan enhances elegant blazers, jackets and pants. Echoing the divinely bold spirit infusing the line, signature D-Fight boots punctuate looks and leather belts embrace waists, while Lady Dior and New Bobby bags complete the allure with an exceptional finishing touch. A fascinating odyssey outlining a conquering, free, infinitely Dior style.

Advertising & Digital Campaign:
Photographer: Brigitte Niedermair @brigitteniedermairstudio
Art Directior: Brigitte Niedermair @brigitteniedermairstudio
Stylist: Elin Svahn @elinsvahn_
Hair Stylist: Eugene Souleiman @eugenesouleiman
Models: Sanija Dalecka @BRO, Tanya Churbanova @Numbers, Ali Dansky @Society, Jliali Zhano @Ford

Credits: © Courtesy of Christian Dior Couture