The “Christian Dior: Designer of Dreams” exhibition is set to run at Seoul’s Dongdaemun Design Plaza, the futuristic cultural hub designed by the late British architect Zaha Hadid, from April 19 to July 13.
Following its success in Paris at the Musée des Arts Décoratifs and subsequently in London, Shanghai, Chengdu, New York, Doha, Tokyo and Riyadh, the Christian Dior: Designer of Dreams exhibition will make its next port of call at the emblematic Dongdaemun Design Plaza in Seoul, from April 19 to July 13, 2025*.
This new chapter, curated by Florence Müller, celebrates more than seventy-five years of creative effervescence, conveyed through a wonderfully immersive scenographic narrative, conceived by Shohei Shigematsu, partner of global architectural firm OMA.
This spectacular odyssey traces the history of Dior up to the present day – from the triumphant New Look to its contemporary reinventions – putting forward an unprecedented perspective on themes dear to the House: Christian Dior’s love of flowers and gardens, the excellence of the Ateliers, and the fascination for balls and exceptional parties. A journey sublimated by haute couture models and archive documents, forming dialogues with the works of leading Korean artists – such as HyunJoo Kim, Soo Sunny Park and Zadie Xa.
Thus, for the first time, the space dedicated to the Lady Dior reveals the reinterpretations of this object of desire exclusively carried out by figures from the Korean art scene – nine for the Dior Lady Art project, and seventeen for the Lady Dior As Seen By concept –; a profusion of spellbinding alliances boosting and prolonging the powerful ties forged between the House and this captivating country. Room after room, the passion the founding-couturier cultivated for the art of perfume is transposed through enchanting bottles, portraits and objects, along with dresses worn by the ambassadors of the House’s iconic fragrances, such as Rihanna for J’adore and Natalie Portman for Miss Dior.
An invitation to the heart of the Dior dream.
*Tickets are available from April 2, 2025, on:
www.dior.com/ko_kr/fashion/designer-of-dreams
© Paolo Roversi / Art+Commerce
Credits: © Courtesy of Dior
