Bouchra Jarrar Haute Couture Spring 2020 Paris

Designer Bouchra Jarrar is back on the Haute Couture Fashion Week calendar this season after hitting pause on her label in January of 2016.

With Edition n°1, I wanted to start a fresh chapter, one that would let me express what’s at the heart of my signature, my style, and the allure I wish to offer women. This Edition allows me to reveal the essence of my creativity and voice my passion for my profession while placing quality over quantity. For that reason, I am presenting just fifteen looks: an ideal wardrobe.

I am presenting this collection in my own home, very simply, in the hopes that you will enjoy this moment — one that is authentic and true.

A light flannel, silk georgette, boiled wool, cotton poplin, wool gabardine, cady crepe, leather, Monsieur’s grain de poudre, and crêpe de chine that’s as light as the couture feathers I love working with, as well as Berber weaves that nod to my roots — and those of my grandmothers — are worked by hand, here in Paris, pick by pick and slay by slay.

Creating my fabrics and dyeing them in absolute colors according to what I consider essential — from ivory to black, navy to midnight, optical white to khaki — allows me to express what inspires me the most about my work: studying clothing, composing a silhouette and articulating a collection.

For me, it’s a subject of endless fascination.

Working with the body, considering it as the center of everything, is what I try to achieve with every step of my creative process. Women wear trousers with a masculine allure; fluid, flared cuts capture the essence of Parisian chic. I like to think of it as a parfum de couture that carries my name and that of my father.

Creating is my space, it’s where I live and breathe.

Credits: © Courtesy of Lucien Pages Communication